We are on a mission to reinvent how businesses connect people to products

Longtail UX (LUX) is the first Customer Acquisition Platform as a Service. Our platform seamlessly matches consumer demand with products that companies sell.

It’s all in the name - Longtail UX

We often get asked why we are called Longtail UX. It’s because our vision is to give the world what it’s searching for. We deliver a perfect user experience to those searching with a longtail keyword.

We’re in the news sometimes

Our Co-Founders

Andreas Dzumla

Chief Product Officer & Co-Founder

Andreas is an ex-Googler and Dentsu Aegis Network agency GM who’s seen search marketing from all sides. At Google, he was on the team that launched the very first version of AdWords Editor, Mobile Ads and Quality Score. His international experience spans Europe, US and APAC, and his unique industry insight inspired the birth of Longtail UX.

Will Santow

Executive Chairman & Co-Founder

Will has over 25 years of experience as a successful business owner and entrepreneur. He is also the Founder and Managing Director of The Career FAQs Group: a leading Australian online publishing business, course aggregator and student lead generator for universities, TAFEs and private VET providers. Will holds an MBA from AGSM.

Our investors

Our tech is patented

U520160232162A1 (Granted)

“Website traffic optimisation”

AU201690184740 (Pending)
“Improvements in landing page generation”

Our customers

Our customers' success is our success



How Bravissimo Increased Position 1 Rankings By 45% In Six Months Client: Bravissimo Industry: Lingerie Specialisation: Online retail Channel: Organic 0 % Pages ranking on

Read more
BizCover Website Screenshot


How Bizcover Solved B2B Marketing with Personalised Search Experience Client: BizCover Industry: Insurance Specialisation: Business services Channel: Organic search 0 % Increase in new customer

Read more
Dick Hannah Dealerships Homepage

Dick Hannah

How Dick Hannah Delights Online Auto Buyers with Personalised Search Client: Dick Hannah Industry: Automotive Specialisation: Auto sales Channel: Paid search 0 % Leads KPI

Read more
Kogan Category Landing Page


How Kogan Grew New Customer Acquisition from Search by 105% with Personalised Landing Pages Client: Kogan Industry: Consumer goods Specialisation: Online retail Channel: Organic search

Read more


Longtail UX has been developed on the back of a combined 25 years of experience in Search: at Google, Vertical Search Engines, Directories, Classifieds, News/Media and Ecommerce companies.

People Search

Search terms reflect specific consumer demand

People Search

We deliver a unique experience for 1st time visitors to your site

You Deliver

Unlock the Longtail demand for your product as a new profitable channel

We’re hiring great people

It takes great people to do what we do.