August was quiet. Google didn’t launch too many new features or updates. There weren’t many events and conferences taking place. The tools kept their cools. With not much going on, this recap will be a ‘quickie’. We’ll run you over the last 30 Days In Search in less than 5 minutes. Ready, set. Go!
New Feature On Google Ads: Account Map
August 6, 2019
With the new account map, you can quickly visualize and understand how your account is structured. This makes the new Google ads feature especially useful when you have a manager account containing multiple sub-accounts. Within this structured overview, you can right away see the clicks, impressions, conversions and the costs per each account, as well as which accounts share external managers, account-level labels, conversion actions, and remarketing lists.
You can find your account map in your Google Ads account by clicking the “tools and settings” menu, and you will find it under the ‘setup’ section.
Google Updated Testing Tools With Googlebot Evergreen Rendering
August 7, 2019
Directly Play Podcast Episodes In Google Search Results
August 8, 2019
In the news-recap of May, we already announced that Google is indexing podcasts in their search results; but it would only show up when you search for a specific podcast channel. Now when you are searching for a podcast on a certain topic on Google (such as ‘app campaign podcast’), individual playable episodes will appear on the search results in a swipeable format, along with the organic search results.
‘Average Position’ Metric Will Be Removed From Google Ads
August 12, 2019
Google announced that it is going to remove the ‘average position’ metric from Google Ads at the end of next month; the week of September 30th. The average position metric helped to understand where our ads are positioned on Google, on average. With the removal of the metric, Google recommends you to switch to two new metrics that tell you more about the location of your ad in the search results; (1) search top impression rate [Impr. (Top) %], and (2) search absolute top impression rate [Impr. (Abs. Top) %].
The search top impression rate shows a percentage of your ad impressions that are shown above the organic search results. The search absolute top impression rate shows the percentage of your ad impressions as the very first ad above the organic search results.
As a result of this change, saved column sets including the average position metric, saved reports and scorecards, will also no longer contain the metric.
Standard Delivery For Search and Shopping Campaigns; Accelerated Delivery No Longer Available
August 19, 2019
Ad delivery says something about how long your daily budget lasts within a day. There are two ad delivery methods you can choose from; standard (spending budget throughout the day) or accelerated (spending the budget more rapidly).
Starting October 1st, accelerated delivery will no longer be available for search campaigns and shopping campaigns. As for the reason why, Google states: “it isn’t effective for campaigns that aren’t limited by budget. And for campaigns that are limited by budget, this method can increase CPCs due to increased competition early in the day, or unintentionally spend most of your budget in earlier time zones.” Standard delivery, instead, “takes into account expected ad performance throughout the day and is better at maximizing performance within your daily budget.”
Campaigns that are currently using accelerated delivery, will be automatically switched to the standard delivery method on the first of October.
Editor’s Choice: #AskGoogleWebmasters Series
Google recently started with a new Q&A video series called Ask Google Webmasters, hosted by John Mueller; a webmaster trends analyst at Google. Anyone who has a Google search-related question can ask it to John by using the hashtag #AskGoogleWebmasters on twitter, and their question might as well be answered in a video. These videos can be found on Google’s YouTube channel.
Source: Kubix Digital Blog
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