At the turn of the century, optimising web pages for search was a fairly simple process; add your keywords to the body copy, heading and URLs, and your page had what it took to compete for the coveted first place on Google search results in a matter of weeks. Oh, how times have changed. A […]
We’re halfway through 2021, and eCommerce sales are on track to equate to 18.1% of global retail sales, reaching $4.9USD trillion by the end of the year. Consumers are living in a world of newfound flexibility with top eCommerce sites offering next-day deliveries, free postage, live chat and payment plans. One of the most prominent […]
In any business, eCommerce or not, customer acquisition is the fuel that keeps the cogs turning. But growing your online business and gaining new customers consistently takes more than throwing down budget on paid ad campaigns, publishing content and ensuring your metadata is up to scratch. How can a customer acquisition platform help eCommerce businesses […]
Marketers who depend on eCommerce for revenue have to do more than ever with limited budgets. The best place to start increasing efficiency is improving customer experience with Shopping Ads. eCommerce companies can reduce Shopping Ad budgets by 48% while generating the same amount of revenue. Research has indicated this in the past, and several […]
Social distancing is one of the key ways of limiting the spread of the COVID-19 coronavirus, which means everyone who can be working from home (WFH) should – and at Longtail UX, that means everyone. While most have worked from home from time to time before, for most of us, we haven’t had to work […]
Why is it that SEOs seem to get no respect? About 18% of online sales come from organic search. That’s $500 billion. (Yes, really). And yet, according to a survey by Moz, it’s very rare for any company to invest more than $10k a month for SEO. Including in-house SEO managers. I’ve seen that firsthand at VIPKid. At the […]
e27 recently turned to Longtail UX Co-Founder and CEO Andreas Dzumla to find out why SEO should be managed the same as paid search and what effect this has on c-suite budgets. In Andreas’ article, he discusses how marketers can now calculate ROI at the keyword level. Andreas dives into how the ability to measure […]
Longtail UX, an Australian SaaS startup whose patented SEM and SEO technology boosts businesses’ website ranking and ad performance on Google, has secured 2.5 million dollars in funding to expand its technology into the US and UK markets. The fresh round of funding, which sees Longtail UX valued at $25 million, is a result of […]
It pays to think ahead, and Christmas is right around the corner! It may not feel like it, but you are running out of time to optimise your Christmas SEO strategy. Although Search is not a channel to drive awareness, if your business benefits from the shopping frenzy over the holidays, the time to take […]
