The Longtail UX Blog

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Creating landing pages: build vs buy?

How to create 50,000 multi-product landing pages that dominate SERPs and boost your ROI – in weeks… not years Creating multiple landing pages that produce a healthy ROI, and that search engines love, can seem like an unclimbable mountain. With SEO and online shopping always becoming more competitive, any business wanting to grow must build landing pages with the […]

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How can my eCommerce site rank faster on Google?

At the turn of the century, optimising web pages for search was a fairly simple process; add your keywords to the body copy, heading and URLs, and your page had what it took to compete for the coveted first place on Google search results in a matter of weeks. Oh, how times have changed. A […]

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Third-party cookies are being replaced by Topics API

What you need to know about the future of cookies You know that almost magical way advertisements seem to follow you around the web for the same products on different websites? Then you’re already familiar with the effects of cookies. But let’s take a deeper dive into what cookies are, how advertisers use third-party cookies, […]

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Why no one talks about the long tail anymore

I’m sure you’ve heard it before; “It’s better to be a big fish in a small pond than a small fish in a big pond.”  Nailing search has always been about reaching the right people, not the bigger crowds. So why do so many large online businesses still obsess over ranking for those single, oversaturated […]

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Why The LUX Customer Acquisition Platform Is Critical to eCommerce

In any business, eCommerce or not, customer acquisition is the fuel that keeps the cogs turning. But growing your online business and gaining new customers consistently takes more than throwing down budget on paid ad campaigns, publishing content and ensuring your metadata is up to scratch. How can a customer acquisition platform help eCommerce businesses […]

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How eCommerce Companies Can do More with Less Google Shopping Ads Budget

Marketers who depend on ecommerce for revenue have to do more than ever with limited budgets. The best place to start increasing efficiency is improving customer experience with Shopping Ads. Ecommerce companies can reduce Shopping Ad budgets by 48% while generating the same amount of revenue. Research has indicated this in the past, and several […]

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