e27 recently turned to Longtail UX Co-Founder and CEO Andreas Dzumla to find out why SEO should be managed the same as paid search and what effect this has on c-suite budgets. In Andreas’ article, he discusses how marketers can now calculate ROI at the keyword level.
Andreas dives into how the ability to measure ROI on SEO not only gives legitimacy to the industry but how it allows companies to start looking at SEO as an opportunity to generate ROI – rather than as an area that is often allocated the smallest budget companies can get away with.

Creating landing pages: build vs buy?
How to create 50,000 multi-product landing pages that dominate SERPs and boost your ROI – in weeks… not years Creating multiple landing pages that produce