eCommerce marketing technology, Longtail UX, secures government funding to expand globally


Longtail UX––co-founded by Will Santow and Andreas Dzumla (an ex-Googler and Dentsu Aegis Network agency exec)––has just secured A$1.2m in funding through the Australian government’s Strategic Growth loan program.

The co-founders have developed a revolutionary eCommerce marketing technology platform that has so far helped drive millions in incremental search marketing revenue for eCommerce businesses in Australia and globally.

Longtail UX’s software uses AI and machine learning technology to connect customers to products in one click, increasing eCommerce search channel ROI by up to 400%.

eCommerce marketing technology platform, Longtail UX, Australian government backing

So far, Longtail UX has raised A$1.8m in seed and A-round funding. 

These funds will help develop the patented eCommerce marketing technology further, allowing Longtail UX to build a strong brand presence within the eCommerce industry. 

Investors include Andrew Bassat, CEO of Seek, and Geoff Levy, Chairman of Monash Private Capital.

This current funding round will be used to expand its presence locally and in international markets.

Longtail UX’s founder, Andreas Dzumla, says:

“These funds will allow us to accelerate our growth plans so that we can hire additional developers, sales personnel, project managers and software engineers to really build out our team as we pursue our plans to expand our presence into key international markets.”

Looking for an eCommerce marketing technology for your eCommerce business?

Longtail UX is a search experience automation platform that helps brands and agencies unlock incremental revenue from their existing SEO and SEM channels. 

The platform uses AI and machine learning to help marketers maximise long tail keyword opportunities, which account for more than 50% of all web searches.

Using patented eCommerce marketing technology, Longtail UX connects a brand’s products with conversion-focused, bottom-of-the-funnel search queries at scale. The platform has helped brands, both large and small, grow revenue by up to 400% while significantly improving customer experience by delivering more relevant search results.

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