Bravissimo

How Bravissimo Increased Position 1 Rankings By 45% In Six Months

Client:
Bravissimo

Industry:
Lingerie

Specialisation:
Online retail

Channel:
Organic

0 %
Pages ranking on page 1 in 6 months
0 %
Uplift in non-brand revenue in 6 months
0 %
Uplift in non-brand sessions

Company

Bravissiomo-logo

Founded in 1995, Bravissimo is a leading supplier of lingerie, swimwear, nightwear, and clothing to over one million women worldwide.

They currently have 26 stores throughout the UK and one store in the US, with a growing list of 669 products available on their website.

Bravissimo’s primary focus is to make comfortable and beautiful styles more accessible to women, through their online and brick-and-mortar retail stores.

bravissimo_success_story

The challenge

There are a large number of competitors that share the same market as Bravissimo, with some big brands dominating the space and possessing much higher domain ratings. Ranking for key terms was a big challenge that the UK-based retailer wanted to overcome. 

Before engaging LUX, Bravissimo was driving significant traffic from specific long tail queries to category pages with a broad range of results and they were concerned about cannibalisation of the key terms they were ranking for.

Bravissimo prioritises building a strong brand and focuses on delivering a flawless user experience. It was imperative that our pages match their frequent changes to the header and footer.

Our solution

LUX identified longtail keywords to match specific queries for which the Bravissimo didn’t have available content.

Our Smart Pages provided additional traffic for broad non-ranking keywords, without cannibalising the traffic to their category pages.

LUX developed a scraping solution that automatically detects changes to the header and footer of Bravissimo’s native pages and matches our pages with those changes. The end result eliminated the concern of poor user experience due to mismatching page design.

The results

Upon implementing 1,274 LUX Smart Pages, Bravissimo saw an increase in revenue of £87,141, tripling the forecasted revenue in last non-direct click conversion value during the proof of concept. 

In the first six months of implementation, 45% of Smart Pages ranked on page 1 of Google SERPs, with 16% in position one. Bravissimo and LUX also saw an uplift of 65% in non-brand sessions and a 14% increase in non-brand revenue.

"Longtail UX have unlocked revenue from the long tail queries we always wanted (and thought we should be able to rank on!) but couldn’t capture without a major overhaul of our site structure. I’m really thrilled to have this extra revenue stream."

Anna Pember – Digital Marketing Manager, Bravissimo

Why clients love us

“We started working with Longtail UX with the goal to attract more new customers to our site and significantly increase revenue through our online channel. Since launching in November 2020, LUX has become a valuable asset to our online marketing strategy. Their dedicated teams are transparent, highly communicative and laser-focused on achieving our particular goals. Within a month from launch, we saw incredible results, which is a testament to their hard work and ability.”
Jadon Stewart
SEO Strategy Lead
“Longtail UX delivered strong results with increased organic traffic (+230%)and revenue (+152%)since implementation. The key to this success has been the performance of non-branded terms [where] we weren’t necessarily competitive previously.”
Roy Ripepi
Digital Marketing Manager
“Customers are going to expect a shopping experience that is highly personalised, that gives them all the information they need, and that’s super-convenient.”
Kate Morris
Founder
“We are extremely happy with the results that we got by working with Longtail UX in our marketplace in Mexico. The results are great because of the impressive teamwork and coordination between the local team in Mexico and the Longtail UX team, which has been proactive and very responsive with our requests. Definitely recommend their services!”
Paloma González Martínez
Chief Data Officer
“F***ing great!”
Mariano Favia
Head of Marketing