LUX Organic
#5 eCommerce site in Australia
Client:
Grays eCommerce Group
Industry:
E-commerce
Specialisation:
Online retail and auction
Channel:
Organic search
Company


Our solution
The results
GraysOnline increased non-brand organic traffic by 230% and increased organic revenue by 152%. The Longtail UX platform-generated landing pages had lower bounce rates and higher conversion rates than existing pages. These pages achieved the highest new user % of any channel with an acquisition rate of more than 50%.

The challenge
Despite having a strong brand presence and 1M+ pages indexed on Google, GraysOnline had comparatively lower organic coverage on non-brand keywords. Given the size of their website, their diverse products range and the nature of an online auction-based business with dynamic inventory, it was difficult for them to target the wide range of relevant keyword combinations for their products in an effective manner within their existing website taxonomy.
“Longtail UX has been a great partner in delivering strong results with organic traffic (+230%) and revenue (+152%) since implementation back in March 2014. Key to this success has been the increased presence and performance from non-branded terms that we weren’t necessarily competitive in previously.”
Roy Ripepi – Digital Marketing Manager, Grays eCommerce Group
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