#5 eCommerce site in Australia
Grays eCommerce Group
Online retail and auction
GraysOnline increased non-brand organic traffic by 230% and increased organic revenue by 152%. The Longtail UX platform-generated landing pages had lower bounce rates and higher conversion rates than existing pages. These pages achieved the highest new user % of any channel with an acquisition rate of more than 50%.
Despite having a strong brand presence and 1M+ pages indexed on Google, GraysOnline had comparatively lower organic coverage on non-brand keywords. Given the size of their website, their diverse products range and the nature of an online auction-based business with dynamic inventory, it was difficult for them to target the wide range of relevant keyword combinations for their products in an effective manner within their existing website taxonomy.