LUX Paid campaign automation for leading online marketplace in Mexico
Real Estate, Automotive
With tens of thousands of new listings every day, it is impossible to manage Google Ad campaigns manually and target all the relevant keyword combinations for the up-to-date inventory – while ensuring not to bid on keywords without inventory
To enable automatic bidding on the most relevant keywords for their up-to-date inventory, Segundamano created a product feed and connected it to Google Dynamic Search Ad (DSA) campaigns. However, similarly to Google Shopping ads for retail, DSA only had single-product landing pages to work with. So, when users clicked on an ad, they would only ever see one product related to their search – while there could be dozens more, equally relevant products on Segundamano.
LUX Paid automation: e.g. Real Estate ads in Mexico City
We set up Segundamano on the Longtail UX landing page automation platform and imported their product feed, which is updated throughout the day. Our platform then began to create landing pages for all the relevant keywords for the inventory each day – automatically generating one ad group with hyper-relevant ad texts and matching keyword variations for every single new landing page. This means that every day, with every product feed update, thousands of ad groups are now created and updated. Segundamano is now able to target all the relevant keywords for their live inventory with hyper-targeted ads, showing the number of matching products and their lowest price, as well as exact-matching landing pages. Additionally, users are now able to see all the relevant products for every single keyword search within one click when clicking on a Google Ad.
The results have been phenomenal. Segundamano doubled their ad conversion rate (+99%) with hyper-relevant landing pages. Hyper-targeted search ads achieved a 41% increase in click rate and generated 67% savings in CPA compared to the previously running Google DSA campaigns
What can Longtail UX do for your business?
If your e-commerce business is also looking to improve the ROAS of paid search, get in touch with us at firstname.lastname@example.org and let us give your company the boost it needs to reach its full potential.