‘The AirBnB for storage space’
Online marketplaces pose some unique challenges for SEO optimisation due to a number of factors, including user-generated content and self-categorisation of varying quality and the sheer volume of content to optimize.
Spacer was also competing with established marketplaces like Gumtree and real estate listings aggregators for parking and storage search traffic. At the same time, Spacer was using a P2P marketplace website software which offered a state of the art user experience, but with limited flexibility for SEO purposes.
Longtail UX developed an integration with Near-Me.com, using the Longtail UX API’s, so Near-Me clients could use the full power of Longtail UX landing page management on one platform. Longtail UX then defined 1,000 target keywords for Spacer.com.au and generated landing pages for each keyword that automatically integrated into the Spacer website within the Near-Me platform.
Within 7 months of implementation, Spacer achieved a 132% uplift in New Users from the Organic Search channel – and a 268% increase in organic traffic from non-brand keywords. Spacer’s Longtail landing pages cater for both supply and demand, and achieved a 39% higher conversion rates than the existing organic landing pages.