Case Studies

“Longtail UX has been a great partner in delivering strong results with organic traffic (+230%) and revenue (+152%) since implementation back in March 2014. Key to this success has been the increased presence and performance from non-branded terms that we weren’t necessarily competitive previously.”

Roy Ripepi – Digital Marketing Manager

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“Longtail UX delivered strong traffic and lead growth from Organic Search from day one. It now accounts for more than 30% of total lead volume and is by far our most profitable channel. Longtail UX for SEM has greatly increased the efficiency of our AdWords campaigns, boosting Conversion rates while reducing campaign management cost.”

Andrea Riddell – Online Marketing Manager

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“The Longtail UX team has made the on-boarding process extremely easy and the platform has started to deliver results within days. Longtail UX now delivers more than 65% additional organic traffic from users searching for our service in their specific location.”

Mike Rosenbaum – CEO

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“Longtail UX organic traffic now contributes to 40% of our online revenue – and has strongly contributed to our 125% year on year increase in total revenues. It’s fair to say that Longtail UX has revolutionised our business.”

Molly Wiltshire-Bridle – Digital Marketing

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“Longtail UX has never delivered less than 55% increase in SEO generic KW traffic & revenue — “

Ecommerce (SEO): +230% increase in generic keyword SEO traffic, +152% increase in SEO revenue

Marketplace (SEM): +25% conversion rates, -68% CPC for same ad position (!) – combined 74% reduction in CPA.

Directory (SEM): +30% Conversion rate, -15% Bounce rate, +10% Time on site

Directory (SEO): +800% in Lead volume from generic KW SEO. Website now Top10 in category in Aus.

GraysOnline

Longtail UX for SEO – #5 ecommerce site in Australia

Strong brand with high brand search keyword traffic volume, but lower SEO coverage on non-brand Keywords despite +7Mn pages indexed in Google.

Longtail UX defined 50,000 target Keywords & seamlessly integrated the KW-level long tail landing pages

200,000 Long tail Keyword landing pages optimised since March 2014.

$5,500,000 incremental revenue p.a. from SEO

+130% increase in SEO revenue

’Highest

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Longtail UX for SEO – ‘The AirBnB for storage space’

Recently launched site with unique, innovative approach to local storage demand, but competing for search traffic with large, well established classifieds and real estate directory websites.

Longtail UX defined 1,000 relevant target Keywords & seamlessly integrated highly relevant KW-level long tail landing pages.

Integration directly within Near-me.com marketplace platform via Longtail UX API solution.

Outcome: 65% incremental, highly engaged new user traffic from SEO within just 2 months of implementation.

CareerFAQs

Longtail UX for SEO – #1 online course directory in Australia

Primary resource for industry specific careers content and largest online courses directory in Australia – but competing in both SEM and SEO with .EDU and .GOV websites as well as with large job board websites for career and education traffic.

Longtail UX defined a comprehensive set of target Keywords & seamlessly integrated the KW-level long tail landing pages into the website.

Added location based content for higher relevance and better user experience for location based searches.

Outcome: 4x Lead volume from Organic Search within 4 months.

CourseFinder

Longtail UX for SEM – Top5 Online courses directories in Australia

CourseFinder competes for SEM traffic with large .EDU brand budgets and has to their campaigns of their competitors’ Cost-per-Lead to be profitable.

Longtail UX produced Keyword-level SEM landing pages for 150,000 AdWords Keywords with exact-matching courses to enable CourseFinder to pursue and convert high quality traffic outside the competitive head terms.

Outcome: Lead volume increased by 95% YoY, at the same CPL.

Case Studies

Roy Ripepi – Digital Marketing Manager

Andrea Riddell – Online Marketing Manager

Mike Rosenbaum – CEO

Molly Wiltshire-Bridle – Digital Marketing

“Longtail UX has never delivered less than 55% increase in SEO generic KW traffic & revenue — “

Ecommerce (SEO): +230% increase in generic keyword SEO traffic, +152% increase in SEO revenue

Marketplace (SEM): +25% conversion rates, -68% CPC for same ad position (!) – combined 74% reduction in CPA.

Directory (SEM): +30% Conversion rate, -15% Bounce rate, +10% Time on site

Directory (SEO): +800% in Lead volume from generic KW SEO. Website now Top10 in category in Aus.

GraysOnline

+130% increase in SEO revenue

+130% increase in SEO revenue

’Highest

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CareerFAQs

CourseFinder

30% increase in Lead Conversion Rate

10% lower CPC through higher landing page Quality Score.

Case studies

Case Studies

Roy Ripepi – Digital Marketing Manager

Andrea Riddell – Online Marketing Manager

Mike Rosenbaum – CEO

Molly Wiltshire-Bridle – Digital Marketing

“Longtail UX has never delivered less than 55% increase in SEO generic KW traffic & revenue — “

Ecommerce (SEO): +230% increase in generic keyword SEO traffic, +152% increase in SEO revenue

Marketplace (SEM): +25% conversion rates, -68% CPC for same ad position (!) – combined 74% reduction in CPA.

Directory (SEM): +30% Conversion rate, -15% Bounce rate, +10% Time on site

Directory (SEO): +800% in Lead volume from generic KW SEO. Website now Top10 in category in Aus.

GraysOnline

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CareerFAQs

CourseFinder