Top 5 Tips to Optimise Your Christmas SEO Strategy

It pays to think ahead, and Christmas is right around the corner! It may not feel like it, but you are running out of time to optimise your Christmas SEO strategy.  Although Search is not a channel to drive awareness, if your business benefits from the shopping frenzy over the holidays, the time to take […]

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Longtail UX Top Working From Home Tips

Social distancing is one of the key ways of limiting the spread of the COVID-19 coronavirus, which means everyone who can be working from home (WFH) should – and at Longtail UX, that means everyone. While most have worked from home from time to time before, for most of us, we haven’t had to work […]

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Longtail UX Secures Government Funding to Expand Globally

Longtail UX, a company co-founded by technology entrepreneur Will Santow and Andreas Dzumla – an ex-Googler and Dentsu Aegis Network agency exec – have just secured A$1.2m in funding through the Australian government’s Strategic Growth loan program. The co-founders have developed a revolutionary marketing technology platform that has so far helped drive millions in incremental […]

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How to Measure the ROI of SEO

Why is it that SEOs seem to get no respect? About 18% of online sales come from organic search. That’s $500 billion. (Yes, really). And yet, according to a survey by Moz, it’s very rare for any company to invest more than $10k a month for SEO. Including in-house SEO managers. I’ve seen that firsthand at VIPKid. At the […]

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How eCommerce Companies Can do More with Less Google Shopping Ads Budget

Marketers who depend on eCommerce for revenue have to do more than ever with limited budgets. The best place to start increasing efficiency is improving customer experience with Shopping Ads. eCommerce companies can reduce Shopping Ad budgets by 48% while generating the same amount of revenue. Research has indicated this in the past, and several […]

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