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How Can My eCommerce Site Rank Faster on Google?

At the turn of the century, optimising web pages for search was a fairly simple process; add your keywords to the body copy, heading and URLs, and your page had what it took to compete for the coveted first place on Google search results in a matter of weeks.  Oh, how times have changed.  A […]

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Third-party cookies are being replaced by Topics API

What you need to know about the future of cookies You know that almost magical way advertisements seem to follow you around the web for the same products on different websites? Then you’re already familiar with the effects of cookies. But let’s take a deeper dive into what cookies are, how advertisers use third-party cookies, […]

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Why no one talks about the long tail anymore

I’m sure you’ve heard it before; “It’s better to be a big fish in a small pond than a small fish in a big pond.”  Nailing search has always been about reaching the right people, not the bigger crowds. So why do so many large online businesses still obsess over ranking for those single, oversaturated […]

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Why The LUX Customer Acquisition Platform Is Critical to eCommerce

In any business, eCommerce or not, customer acquisition is the fuel that keeps the cogs turning. But growing your online business and gaining new customers consistently takes more than throwing down budget on paid ad campaigns, publishing content and ensuring your metadata is up to scratch. How can a customer acquisition platform help eCommerce businesses […]

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How eCommerce Companies Can do More with Less Google Shopping Ads Budget

Marketers who depend on ecommerce for revenue have to do more than ever with limited budgets. The best place to start increasing efficiency is improving customer experience with Shopping Ads. Ecommerce companies can reduce Shopping Ad budgets by 48% while generating the same amount of revenue. Research has indicated this in the past, and several […]

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Longtail UX Top Working From Home Tips

Social distancing is one of the key ways of limiting the spread of the COVID-19 coronavirus, which means everyone who can be working from home (WFH) should – and at Longtail UX, that means everyone. While most have worked from home from time to time before, for most of us, we haven’t had to work […]

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How to Measure the ROI of SEO

Why is it that SEOs seem to get no respect? About 18% of online sales come from organic search. That’s $500 billion. (Yes, really). And yet, according to a survey by Moz, it’s very rare for any company to invest more than $10k a month for SEO. Including in-house SEO managers. I’ve seen that firsthand at VIPKid. At the […]

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