Search quality is one of the major trends we are seeing in eCommerce, with online marketplaces and retailers discovering that up to 5% of gross merchandise volume depends on the quality of product search and recommendations.” (Forbes, 3 E-Commerce Trends To Watch In 2023)

The conversion power of a page relies on its relevance and scalability.

Getting the UX right with one page and then replicating it across tens of thousands of pages (not dozens) is the secret sauce to eCommerce success. 

So it presents a fork in the road for enterprise eCommerce businesses wanting to expand their reach: Should you build or buy these thousands of landing pages? 

In this eBook, we’ll compare the difference between the two:

• Do you build these landing pages yourself? 
  • Do you have the resources to build them?
  • Can you constantly optimise and monitor performance? 
  • Do you have the data to know which keywords to target, and which to avoid?
  • If a page stops performing, can you switch it out for another page and keyword opportunity quickly?
• Is it more viable to buy? 
  • Can you outperform SEO with bought pages?
  • We’ll use the Longtail UX Customer Acquisition Platform to illustrate what this looks like.