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Ecommerce SEO: Automate your way to the top

The dynamic world of eCommerce demands constant innovation and agility. Organic traffic remains a key driver of growth, but manually launching and optimising countless landing pages is a slow, resource-intensive process. Here’s where eCommerce SEO automation comes in. It empowers agencies and brands to unlock the full potential of long-tail search by using technology to […]

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Marketing Automation: A driving force in eCommerce success in 2024

In the dynamic world of eCommerce, keeping pace with the latest trends is crucial for success. Marketing automation has solidified its position as a critical tool for businesses seeking a competitive advantage. In this blog, we’ll explore the importance of marketing automation for eCommerce. With its ability to optimise workflows, personalise customer experiences, and deliver […]

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AI and the Future of Search – Forum Takeaways

AI and the Future of Search Forum Takeaways    Longtail UX brought together industry leaders, experts, and innovators for an insightful online panel discussion on AI and the Future of Search. The event featured a distinguished panel, including keynote speaker Scott Thomson (Head of Innovation, Google Cloud ANZ), Daniel Hogben (Head of SEO for APAC, […]

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Harnessing the Power of SEO to Combat Rising Paid Media Costs: Expert Insights

Introduction As the digital marketing landscape becomes increasingly competitive, businesses are encountering a significant challenge: the steady rise in Cost Per Lead (CPL) in paid media advertising. With growing demand for ad space and continuous platform updates, many marketers find it challenging to maintain profitability, with incremental paid media spend, while achieving their desired ROI. […]

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(Recording) Andreas Dzumla – How to master SEO for enterprise eCommerce

Watch on demand | Hosted by Andreas Dzumla How to master SEO for enterprise eCommerce Even if you’ve already exhausted every search engine optimisation solution known to man. https://youtu.be/Bc9mBzCX9kg Ever feel like enterprise SEO is a big black hole? There’s been so much that’s gone into creating a handful of pages.  But they’re still not relevant. […]

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How Cluey Learning launched thousands of multi-product landing pages without internal technical resources

Executive summary Client: Cluey Learning Industry: Education Specialisation: Online tutoring service Channel: Paid & Organic Company Cluey Learning is a national online tutoring service offering personalised, one-on-one sessions for students in years 2-12. Currently offering English, Maths, Chemistry, Biology and Physics, Cluey Learning gives students access to high-quality learning sessions at a time and in […]

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Artificial intelligence in eCommerce: what does the future hold?

Artificial intelligence (AI) has already made a significant impact on the world of ecommerce, and its role is only set to grow in the coming years. As more and more businesses turn to the internet as a means of selling their products and services, the use of AI in ecommerce will become increasingly important in […]

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