Watch on demand | Hosted by Andreas Dzumla How to master SEO for enterprise eCommerce Even if you’ve already exhausted every search engine optimisation solution known to man. https://youtu.be/Bc9mBzCX9kg Ever feel like enterprise SEO is a big black hole? There’s been so much that’s gone into creating a handful of pages. But they’re still not relevant. […]
Many predict 2023 will be the year of organic marketing. Here’s what’s involved with building landing pages vs. buying them at scale.
Executive summary Client: Cluey Learning Industry: Education Specialisation: Online tutoring service Channel: Paid & Organic Company Cluey Learning is a national online tutoring service offering personalised, one-on-one sessions for students in years 2-12. Currently offering English, Maths, Chemistry, Biology and Physics, Cluey Learning gives students access to high-quality learning sessions at a time and in […]
What is programmatic SEO for online businesses? The goal of programmatic SEO is to create pages at scale with the same level of detail and attention to UX as the ones you built manually. If done correctly, it will improve the visibility and ranking of an eCommerce website in search engine results for high-intent search […]
Artificial intelligence (AI) has already made a significant impact on the world of ecommerce, and its role is only set to grow in the coming years. As more and more businesses turn to the internet as a means of selling their products and services, the use of AI in ecommerce will become increasingly important in […]
What is keyword cannibalisation in eCommerce? In the context of eCommerce, keyword cannibalisation refers to a situation in which multiple pages or products on a website compete for the same search terms, resulting in confusion for search engines and a diluted presence in search results. This can occur when there are multiple pages (sometimes thousands) […]
Executive summary Client:Mitre 10 Industry:Hardware Specialisation:eCommerce + retail store Channel:Organic 0 % of Smart Pages ranking on the first page 0 % of Smart Pages ranking in first position 0 % uplift on non-brand revenue *Results within three months of launching Smart Pages for Mitre 10 Company With over 400 stores across the country, Mitre […]
New research from the Economist Intelligence Unit (EIU) shows a 71% increase in searches for sustainable goods over the last five years, especially during the pandemic and primarily in western countries. This movement toward environmental awareness has created new opportunities for online retail to enter new categories within the sustainability movement, particularly in the cosmetic, […]
A new study conducted by shopping experience platform SimplicityDX has found that the cost to acquire new customers has risen by 220% since 2013, with sellers losing 29 USD for every customer acquired, as opposed to 9 USD. Further research reveals customer acquisition costs have jumped by 60% in the last five years alone. Targeting […]