In the dynamic world of eCommerce, keeping pace with the latest trends is crucial for success. As we approach 2024, marketing automation is emerging as a critical tool for businesses seeking a competitive advantage. In this blog, we’ll explore the importance of marketing automation for eCommerce in 2024. With its ability to optimize workflows, personalize […]
AI and the Future of Search Forum Takeaways Longtail UX brought together industry leaders, experts, and innovators for an insightful online panel discussion on AI and the Future of Search. The event featured a distinguished panel, including keynote speaker Scott Thomson (Head of Innovation, Google Cloud ANZ), Daniel Hogben (Head of SEO for APAC, […]
Introduction As the digital marketing landscape becomes increasingly competitive, businesses are encountering a significant challenge: the steady rise in Cost Per Lead (CPL) in paid media advertising. With growing demand for ad space and continuous platform updates, many marketers find it challenging to maintain profitability, with incremental paid media spend, while achieving their desired ROI. […]
Watch on demand | Hosted by Andreas Dzumla How to master SEO for enterprise eCommerce Even if you’ve already exhausted every search engine optimisation solution known to man. https://youtu.be/Bc9mBzCX9kg Ever feel like enterprise SEO is a big black hole? There’s been so much that’s gone into creating a handful of pages. But they’re still not relevant. […]
Many predict 2023 will be the year of organic marketing. Here’s what’s involved with building landing pages vs. buying them at scale.
Executive summary Client: Cluey Learning Industry: Education Specialisation: Online tutoring service Channel: Paid & Organic Company Cluey Learning is a national online tutoring service offering personalised, one-on-one sessions for students in years 2-12. Currently offering English, Maths, Chemistry, Biology and Physics, Cluey Learning gives students access to high-quality learning sessions at a time and in […]
What is programmatic SEO for online businesses? The goal of programmatic SEO is to create pages at scale with the same level of detail and attention to UX as the ones you built manually. If done correctly, it will improve the visibility and ranking of an eCommerce website in search engine results for high-intent search […]
Artificial intelligence (AI) has already made a significant impact on the world of ecommerce, and its role is only set to grow in the coming years. As more and more businesses turn to the internet as a means of selling their products and services, the use of AI in ecommerce will become increasingly important in […]
What is keyword cannibalisation in eCommerce? In the context of eCommerce, keyword cannibalisation refers to a situation in which multiple pages or products on a website compete for the same search terms, resulting in confusion for search engines and a diluted presence in search results. This can occur when there are multiple pages (sometimes thousands) […]