It’s 2022, and voice search has developed far beyond a simple gimmick to a legitimate form of search and online shopping. “Hey, Google. Search 15-inch MacBook pro 512 gigabytes.” “Alexa. Show me the best Christmas gift ideas for mums.” “Hey, Siri. Buy stonewash grey boardshorts size 32.” These are just some ways users search for […]
Google’s Helpful Content Update rolled out over a period of 15 days, starting on August 25th and finishing on September 9th. At first, the helpful content update only impacts English searches, globally. Google plans to expand it to other languages in the future. Over the coming months, Google will also continue refining how the classifier […]
It’s the busiest time of year. Most enterprise eCommerce businesses will tell you, it’s the most important. The festive season is the Superbowl of eCommerce. Neglecting your organic SEO strategy in the lead-up to Christmas is like failing to train for the Superbowl. In the US alone, online sales in the two-month lead-up to Christmas equated […]
Google has said that the helpful content update will especially improve results related to online shopping. So what do enterprise eCommerce marketers need to know now to avoid dips in performance? You’ve probably heard already; Google has finished rolling out the helpful content update. So what’s changed? Do eCommerce marketers need to call an emergency meeting […]
In an attempt to scale, more and more online sellers are launching eCommerce marketplaces. But is this the future of online selling, or a flawed ideal to be approached with caution? Busy, busy? Here’s the TL;DR There are three main types of global marketplaces–B2B, B2C, P2P Online eCommerce marketplaces are a quick way to scale […]
The world has changed – now it’s time to change search marketing https://youtu.be/F5wEXG7Njrc The world has changed – now it’s time to change search marketing The world – and digital environment – have changed around us. Competition is fiercer than ever. Search marketing, like all marketing, is constantly evolving – or is it? What has […]
The benchmark timeline for Google rankings and what the Apollo 11 can teach you about getting to the top spot quicker Ever since Google started ranking pages, three questions have consumed the minds of SEO marketers: What factors affect Google rankings? How long does it take to rank on Google? Can you improve on the […]
Top 10 Google Ads mistakes that drain your budget – without you even realising Busy, busy? Here’s the TL;DR of third-party marketing statistics 51% of marketers still rely on third-party cookies 95.33% of marketers are not entirely confident they’re ready for a world without cookies 70% of marketers believe digital advertising will take a step […]
Top 10 Google Ads mistakes (Shopping & text) that drain your budget – without you even realising It’s always funny when it happens to someone else. Like when Google ads displayed an ad for a “free dinner for two at Olive Garden” next to a news article titled, “250 sick after eating at… Olive Garden”. […]