Executive summary Client:Mitre 10 Industry:Hardware Specialisation:eCommerce + retail store Channel:Organic 0 % of Smart Pages ranking on the first page 0 % of Smart Pages ranking in first position 0 % uplift on non-brand revenue *Results within three months of launching Smart Pages for Mitre 10 Company With over 400 stores across the country, Mitre […]
New research from the Economist Intelligence Unit (EIU) shows a 71% increase in searches for sustainable goods over the last five years, especially during the pandemic and primarily in western countries. This movement toward environmental awareness has created new opportunities for online retail to enter new categories within the sustainability movement, particularly in the cosmetic, […]
A new study conducted by shopping experience platform SimplicityDX has found that the cost to acquire new customers has risen by 220% since 2013, with sellers losing 29 USD for every customer acquired, as opposed to 9 USD. Further research reveals customer acquisition costs have jumped by 60% in the last five years alone. Targeting […]
It’s 2022, and voice search has developed far beyond a simple gimmick to a legitimate form of search and online shopping. “Hey, Google. Search 15-inch MacBook pro 512 gigabytes.” “Alexa. Show me the best Christmas gift ideas for mums.” “Hey, Siri. Buy stonewash grey boardshorts size 32.” These are just some ways users search for […]
Google’s Helpful Content Update rolled out over a period of 15 days, starting on August 25th and finishing on September 9th. At first, the helpful content update only impacts English searches, globally. Google plans to expand it to other languages in the future. Over the coming months, Google will also continue refining how the classifier […]
It’s the busiest time of year. Most enterprise eCommerce businesses will tell you, it’s the most important. The festive season is the Superbowl of eCommerce. Neglecting your organic SEO strategy in the lead-up to Christmas is like failing to train for the Superbowl. In the US alone, online sales in the two-month lead-up to Christmas equated […]
Google has said that the helpful content update will especially improve results related to online shopping. So what do enterprise eCommerce marketers need to know now to avoid dips in performance? You’ve probably heard already; Google has finished rolling out the helpful content update. So what’s changed? Do eCommerce marketers need to call an emergency meeting […]
In an attempt to scale, more and more online sellers are launching eCommerce marketplaces. But is this the future of online selling, or a flawed ideal to be approached with caution? Busy, busy? Here’s the TL;DR There are three main types of global marketplaces–B2B, B2C, P2P Online eCommerce marketplaces are a quick way to scale […]
The world has changed – now it’s time to change search marketing https://youtu.be/F5wEXG7Njrc The world has changed – now it’s time to change search marketing The world – and digital environment – have changed around us. Competition is fiercer than ever. Search marketing, like all marketing, is constantly evolving – or is it? What has […]