At the turn of the century, optimising web pages for search was a fairly simple process; add your keywords to the body copy, heading and URLs, and your page had what it took to compete for the coveted first place on Google search results in a matter of weeks. Oh, how times have changed. A […]
Great keyword research is the foundation of every SEO strategy. It even plays a part in paid advertising. Yet so many eCommerce marketers pull their hair out trying to get their head around it. The danger of not knowing how to perform keyword research is that a) you won’t get the traffic that matters and […]
Shoppers be shoppin’. And over the last few years since that virus dropped – what was it called again? Oh yeah… COVID-19. Since COVID became a ‘thing’ in 2019, we’ve seen the number of people who engage in online shopping grow from 17.8% to 23% of all global sales in 2022. And it’s not slowing down […]
Webinar on demand Preparing for cookie-less customer acquisition in 2023 https://www.youtube.com/watch?v=CNdj7gvbfiQ Google is breaking up with third-party cookies in 2023. But while other enterprise eCommerce marketers nurse a broken heart, a savvy few are quietly crafting customer acquisition strategies that will safeguard their future success in a cookie-less climate. Watch the recording to start building […]
Webinar on demand Preparing for cookie-less customer acquisition in 2023 https://youtu.be/_6S_TFHMEYk Third-party cookies are drawing to a close in 2023… But while other enterprise eCommerce marketers scramble for the panic button, a savvy few are quietly crafting customer acquisition strategies that will safeguard their future success in a cookie-less climate. What can you do today […]
What you need to know about the future of cookies You know that almost magical way advertisements seem to follow you around the web for the same products on different websites? Then you’re already familiar with the effects of cookies. But let’s take a deeper dive into what cookies are, how advertisers use third-party cookies, […]
At the end of 2021, eCommerce sales equated to 18.1% of global retail sales, having reached $4.9USD trillion by the end of 2020. Consumers are now living in a world of newfound flexibility with top eCommerce sites offering next-day deliveries, free postage, live chat and payment plans. One of the most prominent evolutions of eCommerce […]
I’m sure you’ve heard it before; “It’s better to be a big fish in a small pond than a small fish in a big pond.” Nailing search has always been about reaching the right people, not the bigger crowds. So why do so many large online businesses still obsess over ranking for those single, oversaturated […]
(Recording) Customer Acquisition: Launch 100,000 hyper-relevant pages within 90 days https://youtu.be/J52qu53wXc8 Stop throwing money at Google! Online ‘go-to-market’ hasn’t changed in 10 years; organic marketing must become a performance channel; and $1 billion in revenue is lost every day on inefficient advertising …because website platforms prevent customer acquisition LUX’s Customer Acquisition Platform is the ultimate […]