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How to Measure the ROI of SEO

Why is it that SEOs seem to get no respect? About 18% of online sales come from organic search. That’s $500 billion. (Yes, really).  And yet, according to a survey by Moz, it’s very rare for any company to invest more than $10k a month for SEO. Including in-house SEO managers.  I’ve seen that firsthand at VIPKid. At the […]

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Top 5 Tips to Optimise Your Christmas SEO Strategy

It pays to think ahead, and Christmas is right around the corner.  It may not feel like it, but you are running out of time to optimise your Christmas SEO strategy.  Although Search is not a channel to drive awareness, if your want the benefits from the holiday shopping frenzy, the time to optimise is […]

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eCommerce marketing technology, Longtail UX, secures government funding to expand globally

Longtail UX––co-founded by Will Santow and Andreas Dzumla (an ex-Googler and Dentsu Aegis Network agency exec)––has just secured A$1.2m in funding through the Australian government’s Strategic Growth loan program. The co-founders have developed a revolutionary eCommerce marketing technology platform that has so far helped drive millions in incremental search marketing revenue for eCommerce businesses in […]

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