Why is it that SEOs seem to get no respect? About 18% of online sales come from organic search. That’s $500 billion. (Yes, really). And yet, according to a survey by Moz, it’s very rare for any company to invest more than $10k a month for SEO. Including in-house SEO managers. I’ve seen that firsthand at VIPKid. At the […]
e27 recently turned to Longtail UX Co-Founder and CEO Andreas Dzumla to find out why SEO should be managed the same as paid search and what effect this has on c-suite budgets. In Andreas’ article, he discusses how marketers can now calculate ROI at the keyword level. Andreas dives into how the ability to measure […]
Longtail UX, an Australian SaaS startup whose patented SEM and SEO technology boosts businesses’ website ranking and ad performance on Google, has secured 2.5 million dollars in funding to expand its technology into the US and UK markets. The fresh funding sees Longtail UX valued at $25 million. Thanks to Andrew Bassat of SEEK, increasing […]
It pays to think ahead, and Christmas is right around the corner. It may not feel like it, but you are running out of time to optimise your Christmas SEO strategy. Although Search is not a channel to drive awareness, if your want the benefits from the holiday shopping frenzy, the time to optimise is […]
Longtail UX Co-Founder Will Santow talks to NORA founder Paul Greenberg about the opportunities in the online retail sector.
John Wanamaker, known as one of the pioneers of marketing, famously said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”And, although he made this comment before he passed away in 1922, this is still true today when trying to measure ROI on your SEO spend. We […]
Longtail UX––co-founded by Will Santow and Andreas Dzumla (an ex-Googler and Dentsu Aegis Network agency exec)––has just secured A$1.2m in funding through the Australian government’s Strategic Growth loan program. The co-founders have developed a revolutionary eCommerce marketing technology platform that has so far helped drive millions in incremental search marketing revenue for eCommerce businesses in […]