Online Panel Discussion

Hosted by Longtail UX | Keynote by Google

AI and the Future of Search 

How to stay ahead in search in the age of generative AI

Wednesday, 23rd August, at 11am AEST

This exclusive event brings together industry experts from Google, Overdose, Longtail UX, and decision-makers at the top eCommerce companies in ANZ to discuss the latest developments in AI, their implications for the future of search, customer acquisition, website user experience, and eCommerce strategy.

Our panel of industry experts will share their insights and answer audience questions on the impact of AI on search, both SEO and Paid, and the challenges and opportunities AI presents for online businesses.

In this 45-minutes, we’ll discuss: 

This is an invite-only event. Confirm your spot and be part of the conversation that will explore the future of search for the e-commerce industry.

Register here


Scott Thomson
Head of Innovation, Customer Engineering, Google Cloud

Scott has worked at Google since 2015 in the Ads Data Platforms, Analytics and Google Cloud product areas in AuNZ and APAC. Before Google, Scott worked with Adobe across APAC on digital strategy and digital transformation. He also worked for Telstra and Sensis in digital transformation and held the role of CTO in an Australian startup focused on personalised video advertising for mobiles. He is passionate about working with and helping startups throughout AU and NZ and still dreams of running away to join another startup circus.

Daniel Hogben
Head of SEO – APAC, Overdose.

Daniel is an SEO Specialist with expertise in developing high ROI strategies for local & international e-commerce clients, with a passion for content marketing & data analysis. He continues to find opportunities for his clients to grow and reach their maximum potential.

Richard Bedford
Head of Client Growth, Longtail UX

A digital leader with 20 years experience in SEO, data, tech and analytics, Rich has worked in-house, across boutique and global media agencies, and has helped hundreds of clients achieve rankings and ROI from search engines around the world.

Andreas Dzumla
Founder, Longtail UX

Andreas is the inventor of the patented customer acquisition platform Longtail UX, that empowers marketers to leverage their website and the power of longtail search to acquire new customers and penetrate new categories faster. He is an ex-Googler and Dentsu Aegis agency GM with 20 years of experience on platform, agency and client-side in APAC, the US and Europe bringing people and technology together to deliver sustained growth and innovation.