There’s a lot of chatter around the digital skills gap in Australia, especially for the more analytical digital marketing channels like search engine marketing (SEM), web analytics and performance display. It’s true, we’ve been hiring specialists from overseas for years!
A LinkedIn search for SEM reveals 24,880 matching profiles in Australia. 3,271 of these profiles include the US, 2,912 the UK, 2,118 French, 1,733 Spanish, 1,134 German and so on.
Checking for 12 major location or language keywords, the aggregate is more than 50 per cent. One could argue that search marketing professionals are more talented with languages than the average population. Considering that SEM is a numbers driven game, this is probably not the case.
Bringing highly skilled specialists into the country is a bit like importing Porsches and Ferraris and driving them on Sydney roads with NSW speed limits. Or in sports terms, bringing in football players from the Champions League to play in the A-League.