Investors

Longtail UX is a venture capital-backed organisation

W23 are Woolworths’ venture capital arm. They leverage their assets, data, scale and expertise to drive unique strategic partnerships that generate joint value. They invest in game-changing startups led by visionary founders and actively help them achieve their ambitious plans faster by giving them access to the best of Woolworths.
They are particularly interested in retail tech, enviro tech, and next-gen consumer products and services.

Investec’s Emerging Companies team invests in companies with high growth potential and backed by strong founders. Investec invests early in companies solving both local, regional and global problems.

After investing, they roll up their sleeves to help our companies scale up, from scouring our network to secure a vital hire or the right lead investor for the next stage to just being a trusted sounding board.