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Using Innovative Technology to Attract and Retain New Customers

Enhancing large eCommerce websites to grow your customer base is always daunting. These projects are often slow, expensive, and limited by cumbersome site architectures. There hasn’t been enough innovation in the way of customer acquisition technology to solve this challenge. And once you have new customers, how do you predict and enhance their lifetime value? […]

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Top 5 Tips to Optimise Your Christmas SEO Strategy

It pays to think ahead, and Christmas is right around the corner! It may not feel like it, but you are running out of time to optimise your Christmas SEO strategy.  Although Search is not a channel to drive awareness, if your business benefits from the shopping frenzy over the holidays, the time to take […]

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The Longtail Search Opportunity for Marketplaces and Classifieds

Classifieds sites and Marketplaces face very specific challenges in SEO and SEM, with large volumes of changing inventory – and users searching for their products and services on Google, Bing etc. with literally millions of different search query variations. At the same time, these characteristics provide some very specific opportunities, which the likes of Amazon […]

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Spacer

LUX Organic ‘The AirBnB for storage space’ Client: Spacer Industry:P2P marketplace Specialisation:Self storage  Channel:Organic search 0 % Increase in conversion rate. 0 % Increase in SEO traffic from non-brand keywords. 0 % Increase in total new users from SEO. Company Spacer is the premier marketplace for storage space in Australia and the US – “the Airbnb […]

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Segundamano

How Segundamano Increased Non-brand Site Sessions by 103% Client: Segundamano.mx Industry:Classifieds Specialisation:Real Estate and Automotives Channel:Organic search + 0 % Increase in non-brand SEO sessions. + 0 % Increase in ad replies from non-brand SEO traffic. 0 % Of page one rankings across 195,000 target keywords. Company With 11 million monthly active users,Segundamano is a leading […]

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Segundamano

LUX Paid campaign automation for leading online marketplace in Mexico Client:Segundamano.mx Industry:Classifieds Specialisation:Real Estate, Automotive Channel:Paid search + 0 % Increase in conversion rate. + 0 % ROAS (return on ad spend). + 0 % Higher click rate. About Segundamano With 11 million monthly active users, Segundamano is a leading online marketplace in Mexico that […]

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Longtail UX Top Working From Home Tips

Social distancing is one of the key ways of limiting the spread of the COVID-19 coronavirus, which means everyone who can be working from home (WFH) should – and at Longtail UX, that means everyone. While most have worked from home from time to time before, for most of us, we haven’t had to work […]

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