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Longtail UX Secures Government Funding to Expand Globally

Longtail UX, a company co-founded by technology entrepreneur Will Santow and Andreas Dzumla – an ex-Googler and Dentsu Aegis Network agency exec – have just secured A$1.2m in funding through the Australian government’s Strategic Growth loan program. The co-founders have developed a revolutionary marketing technology platform that has so far helped drive millions in incremental […]

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Kogan

How Kogan Grew New Customer Acquisition from Search by 105% with Personalised Landing Pages Client: Kogan Industry:Consumer goods Specialisation:Online retail Channel:Organic search $ 0 M+ Additional annual revenue from new customers via search. 0 x ROI from Longtail UX as a channel. 0 % Year-on-year growth from new customers via Longtail UX landing pages. Company Kogan […]

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How to Measure the ROI of SEO

Why is it that SEOs seem to get no respect? About 18% of online sales come from organic search. That’s $500 billion. (Yes, really). And yet, according to a survey by Moz, it’s very rare for any company to invest more than $10k a month for SEO. Including in-house SEO managers. I’ve seen that firsthand at VIPKid. At the […]

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How eCommerce Companies Can do More with Less Google Shopping Ads Budget

Marketers who depend on eCommerce for revenue have to do more than ever with limited budgets. The best place to start increasing efficiency is improving customer experience with Shopping Ads. eCommerce companies can reduce Shopping Ad budgets by 48% while generating the same amount of revenue. Research has indicated this in the past, and several […]

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Graysonline

LUX Organic #5 eCommerce site in Australia Client: Grays eCommerce Group Industry:E-commerce Specialisation:Online retail and auction Channel:Organic search 0 % Increase in revenue from SEO. 0 % Increase in SEO traffic. > 0 % Highest new users percentage of any channel. Company Founded in 1922 as a livestock auctioneer in regional NSW, GraysOnline (www.graysonline.com) today […]

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Google is Hogging Half Your Traffic: Learn How to Get it Back

Last November, Rand Fishkin shocked the search marketing world at SMX East by proving that Google has turned from being everyone’s friend (and largest traffic source) to become everyone’s competitor. Not only are more than 50% of Google searches now ending without an organic click — Google is using YOUR content to keep users away […]

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Dominating Your eCommerce Category in 2020: What You Need to Know

In this session, learn three proven personalisation must-haves in e-commerce to meet customer expectations. Discover how to: Disrupt online retail with landing page personalization. Grow new customer acquisition from search by 92%. Reduce the cost of acquisition by up to 64%. We’ll also share results from a brand new study on customer expectations for online […]

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Dick Hannah

How Dick Hannah Delights Online Auto Buyers with Personalised Search Client: Dick Hannah Industry:Automotive Specialisation:Auto sales Channel:Paid search 0 % Leads KPI achieved. 0 % Landing page conversion rate. 0 % Month-on-Month leads growth. Company As the largest family-owned auto dealer in their part of the Pacific Northwest across 70 years, Dick Hannah take ownership in […]

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