Marketers who depend on E-commerce for revenue have to do more than ever with limited budgets. The best place to start increasing efficiency is improving customer experience with Shopping Ads. E-commerce companies can reduce Shopping Ad budgets by 48% while generating the same amount of revenue. Research has indicated this in the past, and several […]
The modern consumer expects online shopping experiences that make it easier to find and buy the products they’re after. How can you create the perfect, personalised user experience on your website and dominate your category? In this recorded webinar, you’ll learn: How to disrupt online retail and landing page personalisation How to grow new customer […]
LUX Organic ‘The AirBnB for storage space’ Client: Spacer Industry:P2P marketplace Specialisation:Self storage Channel:Organic search 0 % Increase in conversion rate. 0 % Increase in SEO traffic from non-brand keywords. 0 % Increase in total new users from SEO. Company Spacer is the premier marketplace for storage space in Australia and the US – “the Airbnb […]
LUX Paid campaign automation for leading online marketplace in Mexico Client:Segundamano.mx Industry:Classifieds Specialisation:Real Estate, Automotive Channel:Paid search + 0 % Increase in conversion rate. + 0 % ROAS (return on ad spend). + 0 % Higher click rate. About Segundamano With 11 million monthly active users, Segundamano is a leading online marketplace in Mexico that […]
LUX Organic #5 eCommerce site in Australia Client: Grays eCommerce Group Industry:E-commerce Specialisation:Online retail and auction Channel:Organic search 0 % Increase in revenue from SEO. 0 % Increase in SEO traffic. > 0 % Highest new users percentage of any channel. Company Founded in 1922 as a livestock auctioneer in regional NSW, GraysOnline (www.graysonline.com) today […]
Marketers who depend on eCommerce for revenue have to do more than ever with limited budgets. The best place to start increasing efficiency is improving customer experience with Shopping Ads. eCommerce companies can reduce Shopping Ad budgets by 48% while generating the same amount of revenue. Research has indicated this in the past, and several […]
Social distancing is one of the key ways of limiting the spread of the COVID-19 coronavirus, which means everyone who can be working from home (WFH) should – and at Longtail UX, that means everyone. While most have worked from home from time to time before, for most of us, we haven’t had to work […]
Why is it that SEOs seem to get no respect? About 18% of online sales come from organic search. That’s $500 billion. (Yes, really). And yet, according to a survey by Moz, it’s very rare for any company to invest more than $10k a month for SEO. Including in-house SEO managers. I’ve seen that firsthand at VIPKid. At the […]
e27 recently turned to Longtail UX Co-Founder and CEO Andreas Dzumla to find out why SEO should be managed the same as paid search and what effect this has on c-suite budgets. In Andreas’ article, he discusses how marketers can now calculate ROI at the keyword level. Andreas dives into how the ability to measure […]