Are you tired of constantly defending your budget? One of the biggest challenges for SEO professionals is measuring return on investment (ROI). If you can’t demonstrate your ROI, your budget and your role are at risk. Join this webinar and learn how to attribute your company’s revenue growth to your SEO effort. In uncertain times […]
How Bizcover Solved B2B Marketing with Personalised Search Experience Client: BizCover Industry:Insurance Specialisation:Business services Channel:Organic search 0 % Increase in new customer leads from search. 0 % Reduction in customer acquisition cost from search. 0 % Increase in conversion rate from search. Company BizCover is a Deloitte Technology Fast 500 company and provider of business insurance. […]
Longtail UX, an Australian SaaS startup whose patented SEM and SEO technology boosts businesses’ website ranking and ad performance on Google, has secured 2.5 million dollars in funding to expand its technology into the US and UK markets. The fresh round of funding, which sees Longtail UX valued at $25 million, is a result of […]
e27 recently turned to Longtail UX Co-Founder and CEO Andreas Dzumla to find out why SEO should be managed the same as paid search and what effect this has on c-suite budgets. In Andreas’ article, he discusses how marketers can now calculate ROI at the keyword level. Andreas dives into how the ability to measure […]
How Adore Beauty Reduced Customer Acquisition Cost by 64% with Personalised Landing Pages Client: Adore Beauty Industry:eCommerce Specialisation:Online retail Channel:Organic search 0 % Increase in buyer conversion rate. 0 % Reduction in new customer cost. 0 % Increase in return on ad spend (ROAS). Company Founded by self-proclaimed “beauty junkie” Kate Morris in 2000, Adore Beauty […]
Users come to websites with thousands of different questions. 50-70% of all Search Engine traffic consists of ‘longtail’ searches – 3 or more word combinations with high purchase intent. The relevant content to answer the users’ questions is often siloed and users have to click through different website sections to find what they’re looking for.
John Wanamaker, known as one of the pioneers of marketing, famously said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” And, although he said this sometime before his passing in 1922, this is still true in 2018 when trying to measure return on investment on your […]
