Optimize your Shopping Ads and delight Ecommerce visitors
Shopping Ads are easy to set up and tend to get ROI, but one fundamental issue makes them frustrate shoppers — and convert 48% worse than they could.
Introducing LUX Shopping – an unfair advantage in shopping experience for your website.
Shoppers prefer to see more than one matching product to their search.
Research suggests that multi-product landing pages convert 93% better in Search than Product Detail Pages, and customers who implemented Longtail UX have proven it.
Personalization delights shoppers
Shoppers who land from Search expect to see more options that can solve their problem — not just one. Research proves that shoppers reward brands that provide a personalized experience by spending 40% more — and repeat-buying 44% more often.
Top Ecommerce companies are catching on
Proven results in Paid Search experience
Longtail UX customers across many verticals have proven that digital transformation in the Shopping Ad experience will be a make or break for brands.
Positive results when moving from a single to multi product page search experience have been universal, allowing us to offer a money-back guarantee.
LUX Paid search case study: AdoreBeauty
How a successful Ecommerce website with $100M in annual turnover increased their acquisition of new loyal shoppers with personalized search experience from Longtail UX
Before: single product page
After: multi product page
“Example shopping ad search term: “invisible lip liner”
(One of the 2,500+ LUX Paid search landing pages on AdoreBeauty.com.au)
The online beauty retail industry is extremely competitive, and the challenge is to acquire new customers who will stay loyal to your brand. AdoreBeauty used LUX for the competitive searches — which they previously were not able to not bid profitably on.
They used Longtail UX to create more than 2,500 landing pages personalized to these shopping
searches, each page featuring the products most closely matching the search. The result was a near doubling of conversion rate, and the excellent customer experience led to higher first time buyer average order value.