Insights Hub

Dive into the dynamic world of digital marketing insights and innovations on our Longtail UX blog, where we share expertise, trends, and success stories to guide you on the path to online excellence.

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Ecommerce SEO: Automate your way to the top

The dynamic world of eCommerce demands constant innovation and agility. Organic traffic remains a key driver of growth, but manually launching and optimising countless landing pages is a slow, resource-intensive process. Here’s where eCommerce SEO automation comes in. It empowers agencies and brands to unlock the full potential of long-tail search by using technology to […]

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Marketing Automation: A driving force in eCommerce success in 2024

In the dynamic world of eCommerce, keeping pace with the latest trends is crucial for success. Marketing automation has solidified its position as a critical tool for businesses seeking a competitive advantage. In this blog, we’ll explore the importance of marketing automation for eCommerce. With its ability to optimise workflows, personalise customer experiences, and deliver […]

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Harnessing the Power of SEO to Combat Rising Paid Media Costs: Expert Insights

Introduction As the digital marketing landscape becomes increasingly competitive, businesses are encountering a significant challenge: the steady rise in Cost Per Lead (CPL) in paid media advertising. With growing demand for ad space and continuous platform updates, many marketers find it challenging to maintain profitability, with incremental paid media spend, while achieving their desired ROI. […]

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Artificial intelligence in eCommerce: what does the future hold?

Artificial intelligence (AI) has already made a significant impact on the world of ecommerce, and its role is only set to grow in the coming years. As more and more businesses turn to the internet as a means of selling their products and services, the use of AI in ecommerce will become increasingly important in […]

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How to avoid keyword cannibalisation for enterprise eCommerce

What is keyword cannibalisation in eCommerce? In the context of eCommerce, keyword cannibalisation refers to a situation in which multiple pages or products on a website compete for the same search terms, resulting in confusion for search engines and a diluted presence in search results. This can occur when there are multiple pages (sometimes thousands) […]

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Sustainable eCommerce: How to capture growing consumer demand for sustainability

New research from the Economist Intelligence Unit (EIU) shows a 71% increase in searches for sustainable goods over the last five years, especially during the pandemic and primarily in western countries. This movement toward environmental awareness has created new opportunities for online retail to enter new categories within the sustainability movement, particularly in the cosmetic, […]

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How to combat growing customer acquisition costs in 2023

A new study conducted by shopping experience platform SimplicityDX has found that the cost to acquire new customers has risen by 220% since 2013, with sellers losing 29 USD for every customer acquired, as opposed to 9 USD.  Further research reveals customer acquisition costs have jumped by 60% in the last five years alone. Targeting […]

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Voice search: where does the future lie for online businesses?

It’s 2022, and voice search has developed far beyond a simple gimmick to a legitimate form of search and online shopping.  “Hey, Google. Search 15-inch MacBook pro 512 gigabytes.”  “Alexa. Show me the best Christmas gift ideas for mums.”  “Hey, Siri. Buy stonewash grey boardshorts size 32.”   These are just some ways users search for […]

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