Introduction As the digital marketing landscape becomes increasingly competitive, businesses are encountering a significant challenge: the steady rise in Cost Per Lead (CPL) in paid media advertising. With growing demand for ad space and continuous platform updates, many marketers find it challenging to maintain profitability, with incremental paid media spend, while achieving their desired ROI. […]
What is programmatic SEO for online businesses? The goal of programmatic SEO is to create pages at scale with the same level of detail and attention to UX as the ones you built manually. If done correctly, it will improve the visibility and ranking of an eCommerce website in search engine results for high-intent search […]
Artificial intelligence (AI) has already made a significant impact on the world of ecommerce, and its role is only set to grow in the coming years. As more and more businesses turn to the internet as a means of selling their products and services, the use of AI in ecommerce will become increasingly important in […]
What is keyword cannibalisation in eCommerce? In the context of eCommerce, keyword cannibalisation refers to a situation in which multiple pages or products on a website compete for the same search terms, resulting in confusion for search engines and a diluted presence in search results. This can occur when there are multiple pages (sometimes thousands) […]
New research from the Economist Intelligence Unit (EIU) shows a 71% increase in searches for sustainable goods over the last five years, especially during the pandemic and primarily in western countries. This movement toward environmental awareness has created new opportunities for online retail to enter new categories within the sustainability movement, particularly in the cosmetic, […]
A new study conducted by shopping experience platform SimplicityDX has found that the cost to acquire new customers has risen by 220% since 2013, with sellers losing 29 USD for every customer acquired, as opposed to 9 USD. Further research reveals customer acquisition costs have jumped by 60% in the last five years alone. Targeting […]
It’s 2022, and voice search has developed far beyond a simple gimmick to a legitimate form of search and online shopping. “Hey, Google. Search 15-inch MacBook pro 512 gigabytes.” “Alexa. Show me the best Christmas gift ideas for mums.” “Hey, Siri. Buy stonewash grey boardshorts size 32.” These are just some ways users search for […]
Google’s Helpful Content Update rolled out over a period of 15 days, starting on August 25th and finishing on September 9th. At first, the helpful content update only impacts English searches, globally. Google plans to expand it to other languages in the future. Over the coming months, Google will also continue refining how the classifier […]
It’s the busiest time of year. Most enterprise eCommerce businesses will tell you, it’s the most important. The festive season is the Superbowl of eCommerce. Neglecting your organic SEO strategy in the lead-up to Christmas is like failing to train for the Superbowl. In the US alone, online sales in the two-month lead-up to Christmas equated […]