The Longtail UX Blog

Business tutorials and resources

Jump to resources by type:

How to combat growing customer acquisition costs in 2022

A new study conducted by shopping experience platform SimplicityDX has found that the cost to acquire new customers has risen by 220% since 2013, with sellers losing 29 USD for every customer acquired, as opposed to 9 USD. Further research reveals customer acquisition costs have jumped by 60% in the last five years alone. Targeting […]

Read more

Voice search: where does the future lie for online businesses?

It’s 2022, and voice search has developed far beyond a simple gimmick to a legitimate form of search and online shopping.  “Hey, Google. Search 15-inch MacBook pro 512 gigabytes.”  “Alexa. Show me the best Christmas gift ideas for mums.”  “Hey, Siri. Buy stonewash grey boardshorts size 32.”   These are just some ways users search for […]

Read more

5 tips for creating a Christmas keywords strategy in 2022

It’s the busiest time of year. Most enterprise eCommerce businesses will tell you, it’s the most important. The festive season is the Superbowl of eCommerce. Neglecting your organic SEO strategy in the lead-up to Christmas is like failing to train for the Superbowl. In the US alone, online sales in the two-month lead-up to Christmas equated […]

Read more

How will Google’s helpful content update affect enterprise eCommerce?

Google has said that the helpful content update will especially improve results related to online shopping. So what do enterprise eCommerce marketers need to know now to avoid dips in performance? You’ve probably heard already; Google has finished rolling out the helpful content update. So what’s changed? Do eCommerce marketers need to call an emergency meeting […]

Read more

eCommerce marketplaces: the online selling utopia of eCommerce?

In an attempt to scale, more and more online sellers are launching eCommerce marketplaces.  But is this the future of online selling, or a flawed ideal to be approached with caution? Busy, busy? Here’s the TL;DR There are three main types of global marketplaces–B2B, B2C, P2P Online eCommerce marketplaces are a quick way to scale […]

Read more

Ah Houston, how long does it take to rank on Google?

The benchmark timeline for Google rankings and what the Apollo 11 can teach you about getting to the top spot quicker Ever since Google started ranking pages, three questions have consumed the minds of SEO marketers: What factors affect Google rankings? How long does it take to rank on Google? Can you improve on the […]

Read more

Fun with third-party cookies marketing statistics

Top 10 Google Ads mistakes that drain your budget – without you even realising Busy, busy?  Here’s the TL;DR of third-party marketing statistics 51% of marketers still rely on third-party cookies 95.33% of marketers are not entirely confident they’re ready for a world without cookies 70% of marketers believe digital advertising will take a step […]

Read more

Google Ads mistakes to avoid in 2022 for enterprise eCommerce

Top 10 Google Ads mistakes (Shopping & text) that drain your budget – without you even realising It’s always funny when it happens to someone else. Like when Google ads displayed an ad for a “free dinner for two at Olive Garden” next to a news article titled, “250 sick after eating at… Olive Garden”. […]

Read more