In an attempt to scale, more and more online sellers are launching eCommerce marketplaces. But is this the future of online selling, or a flawed ideal to be approached with caution? Busy, busy? Here’s the TL;DR There are three main types of global marketplaces–B2B, B2C, P2P Online eCommerce marketplaces are a quick way to scale […]
The benchmark timeline for Google rankings and what the Apollo 11 can teach you about getting to the top spot quicker Ever since Google started ranking pages, three questions have consumed the minds of SEO marketers: What factors affect Google rankings? How long does it take to rank on Google? Can you improve on the […]
Top 10 Google Ads mistakes that drain your budget – without you even realising Busy, busy? Here’s the TL;DR of third-party marketing statistics 51% of marketers still rely on third-party cookies 95.33% of marketers are not entirely confident they’re ready for a world without cookies 70% of marketers believe digital advertising will take a step […]
Top 10 Google Ads mistakes (Shopping & text) that drain your budget – without you even realising It’s always funny when it happens to someone else. Like when Google ads displayed an ad for a “free dinner for two at Olive Garden” next to a news article titled, “250 sick after eating at… Olive Garden”. […]
2023 has kicked off, and many predict it will be the year of organic marketing. 61% of marketers say their top priority for 2023 is to grow their organic presence online through SEO. According to the same Hubspot survey, just under half of all marketers say that keyword optimisation will be a top priority. As […]
At the turn of the century, optimising web pages for search was a fairly simple process; add your keywords to the body copy, heading and URLs, and your page had what it took to compete for the coveted first place on Google search results in a matter of weeks. Oh, how times have changed. A […]
Great keyword research is the foundation of every SEO strategy. It even plays a part in paid advertising. Yet so many eCommerce marketers pull their hair out trying to get their head around it. The danger of not knowing how to perform keyword research is that a) you won’t get the traffic that matters and […]
Shoppers be shoppin’. And over the last few years since that virus dropped – what was it called again? Oh yeah… COVID-19. Since COVID became a ‘thing’ in 2019, we’ve seen the number of people who engage in online shopping grow from 17.8% to 23% of all global sales in 2022. And it’s not slowing down […]
What you need to know about the future of cookies You know that almost magical way advertisements seem to follow you around the web for the same products on different websites? Then you’re already familiar with the effects of cookies. But let’s take a deeper dive into what cookies are, how advertisers use third-party cookies, […]