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Third-party cookies are being replaced by Topics API

What you need to know about the future of cookies You know that almost magical way advertisements seem to follow you around the web for the same products on different websites? Then you’re already familiar with the effects of cookies. But let’s take a deeper dive into what cookies are, how advertisers use third-party cookies, […]

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How eCommerce companies can do more with less Google Shopping Ads budget

Marketers who depend on eCommerce for revenue have to do more than ever with limited budgets. The best place to start increasing efficiency is improving customer experience with Google Shopping Ads. Ecommerce companies can reduce Google Shopping Ad budgets by 48% while generating the same amount of revenue. Research has indicated this in the past, […]

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How to Measure the ROI of SEO

Why is it that SEOs seem to get no respect? About 18% of online sales come from organic search. That’s $500 billion. (Yes, really).  And yet, according to a survey by Moz, it’s very rare for any company to invest more than $10k a month for SEO. Including in-house SEO managers.  I’ve seen that firsthand at VIPKid. At the […]

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Top 5 Tips to Optimise Your Christmas SEO Strategy

It pays to think ahead, and Christmas is right around the corner.  It may not feel like it, but you are running out of time to optimise your Christmas SEO strategy.  Although Search is not a channel to drive awareness, if your want the benefits from the holiday shopping frenzy, the time to optimise is […]

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