What you need to know about the future of cookies You know that almost magical way advertisements seem to follow you around the web for the same products on different websites? Then you’re already familiar with the effects of cookies. But let’s take a deeper dive into what cookies are, how advertisers use third-party cookies, […]
At the end of 2021, eCommerce sales equated to 18.1% of global retail sales, having reached $4.9USD trillion by the end of 2020. Consumers are now living in a world of newfound flexibility with top eCommerce sites offering next-day deliveries, free postage, live chat and payment plans. One of the most prominent evolutions of eCommerce […]
I’m sure you’ve heard it before; “It’s better to be a big fish in a small pond than a small fish in a big pond.” Nailing search has always been about reaching the right people, not the bigger crowds. So why do so many large online businesses still obsess over ranking for those single, oversaturated […]
In any business, eCommerce or not, customer acquisition is the fuel that keeps the cogs turning. But growing your online business and gaining new customers consistently takes more than throwing down budget on paid ad campaigns, publishing content and ensuring your metadata is up to scratch. How can a customer acquisition platform help eCommerce businesses […]
Marketers who depend on eCommerce for revenue have to do more than ever with limited budgets. The best place to start increasing efficiency is improving customer experience with Google Shopping Ads. Ecommerce companies can reduce Google Shopping Ad budgets by 48% while generating the same amount of revenue. Research has indicated this in the past, […]
Why is it that SEOs seem to get no respect? About 18% of online sales come from organic search. That’s $500 billion. (Yes, really). And yet, according to a survey by Moz, it’s very rare for any company to invest more than $10k a month for SEO. Including in-house SEO managers. I’ve seen that firsthand at VIPKid. At the […]
e27 recently turned to Longtail UX Co-Founder and CEO Andreas Dzumla to find out why SEO should be managed the same as paid search and what effect this has on c-suite budgets. In Andreas’ article, he discusses how marketers can now calculate ROI at the keyword level. Andreas dives into how the ability to measure […]
Longtail UX, an Australian SaaS startup whose patented SEM and SEO technology boosts businesses’ website ranking and ad performance on Google, has secured 2.5 million dollars in funding to expand its technology into the US and UK markets. The fresh funding sees Longtail UX valued at $25 million. Thanks to Andrew Bassat of SEEK, increasing […]
It pays to think ahead, and Christmas is right around the corner. It may not feel like it, but you are running out of time to optimise your Christmas SEO strategy. Although Search is not a channel to drive awareness, if your want the benefits from the holiday shopping frenzy, the time to optimise is […]