John Wanamaker, known as one of the pioneers of marketing, famously said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”And, although he made this comment before he passed away in 1922, this is still true today when trying to measure ROI on your SEO spend. We […]
Longtail UX––co-founded by Will Santow and Andreas Dzumla (an ex-Googler and Dentsu Aegis Network agency exec)––has just secured A$1.2m in funding through the Australian government’s Strategic Growth loan program. The co-founders have developed a revolutionary eCommerce marketing technology platform that has so far helped drive millions in incremental search marketing revenue for eCommerce businesses in […]