Longtail UX, a company co-founded by technology entrepreneur Will Santow and Andreas Dzumla – an ex-Googler and Dentsu Aegis Network agency exec – have just secured A$1.2m in funding through the Australian government’s Strategic Growth loan program.
The co-founders have developed a revolutionary marketing technology platform that has so far helped drive millions in incremental search marketing revenue for eCommerce businesses in Australia and globally.
Longtail UX’s software uses AI and machine learning technology to connect customers to products in one click, increasing eCommerce search channel ROI by up to 400%.
Unique marketing technology platform Lontail UX Australian government backing
Longtail UX has so far raised A$1.8m in seed and A-round funding. These funds have been used to develop their patented technology further, allowing them to build a strong brand presence within the eCommerce industry. Their investors include Andrew Bassat, CEO of Seek, and Geoff Levy, Chairman of Monash Private Capital.
This current funding round will be used to expand their presence locally and in international markets.
Longtail UX’s founder, Andreas Dzumla says:
“These funds will allow us to accelerate our growth plans so that we can hire additional developers, sales personnel, project managers and software engineers to really build out our team as we pursue our plans to expand our presence into key international markets.”
Turning search engine marketing into a customer experience channel with Longtail UX
Longtail UX is a search experience automation platform that helps brands and agencies unlock incremental revenue from their existing SEO and SEM channels. The platform uses AI and machine learning to help marketers maximise longtail keyword opportunities, which account for more than 50% of all web searches.
Using patented technology, Longtail UX connects a brand’s products with conversion-focused, bottom-of-the-funnel search queries at scale. The platform has helped brands both large and small grow revenue by up to 400% while significantly improving customer experience by delivering more relevant search results.