July 17, 2018

Search Experience Marketing Platform Secures Government Funding to Expand Globally

Longtail UX, a company co-founded by technology entrepreneur Will Santow and Andreas Dzumla – an ex-Googler and Dentsu Aegis Network agency exec – have just secured A$1.2m in funding through the Australian government’s Strategic Growth loan program.

Image of Longtail UX co-founders Andreas Dzumla and Will Santow

The co-founders have developed a revolutionary marketing technology platform that’s so far helped drive millions in incremental search marketing revenue for ecommerce businesses in Australia and globally.

Longtail UX’s software uses AI and machine learning technology to connect customers to products in one-click, increasing ecommerce search channel ROI by up to 400%.

Unique Marketing Technology Platform Gets Australian Government Backing

Longtail UX have so far raised A$1.8m in seed and A-round funding and this has been used to further develop their patented technology, allowing them to build a strong brand presence within the ecommerce industry. Their investors include Andrew Bassat, CEO of Seek, and Geoff Levy, Chairman of Monash Private Capital.

This current funding round will be used to expand their presence locally and in international markets.

Longtail UX’s founder, Andreas Dzumla says:


“these funds will allow us to accelerate our growth plans so that we can hire additional developers, sales personnel, project managers and software engineers to really build out our team as we pursue our plans to expand our presence into key international markets”


Ex-Microsoft Sales Veteran Joins to Support International Expansion

In line with Longtail UX’s growth plans, Mark Oelofse has joined the business to help drive expansion in Asia Pacific, Europe, and the Americas.

He brings two decades of global experience in the technology industry, having worked for industry leaders such as KPMG, Microsoft, Software AG and Sun Microsystems.

Mark has also helped scale several SaaS companies internationally. Mark says that he’s:


“excited to join a business that is on such a rapid expansion course. Having previously worked with world-leading software companies, I am confident that Longtail UX’s solution is a revolutionary proposition for marketers.

The results I’ve seen it achieve in the search channel, including for enterprise brands,  are nothing short of amazing. In fact, we often hear that these results sound just “too good to be true”..”


Turning Search Engine Marketing Into a Customer Experience Channel

Longtail UX is a search experience automation platform that helps brands and agencies unlock incremental revenue from their existing SEO and SEM channels. The platform uses AI and machine learning to help marketers maximise longtail keyword opportunities, which account for more than 50% of all web searches.

Using patented technology, Longtail UX connects a brand’s products with conversion-focused, bottom-of-the-funnel search queries at scale. The platform has helped brands both large and small grow revenue by up to 400% while significantly improving customer experience by delivering more relevant search results.

This is based on an article originally published in Mumbrella.



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