The world has changed - now it’s time to change search marketing
The world has changed – now it’s time to change search marketing
The world – and digital environment – have changed around us. Competition is fiercer than ever. Search marketing, like all marketing, is constantly evolving – or is it?
What has actually changed? And what opportunities await search marketers as we venture out of the pandemic?
Join Longtail UX’s Co-founder and Chief Product Officer Andreas Dzumla to learn how you can capitalise on a number of unique opportunities in organic marketing today.
Discover how to leverage the biggest opportunities for marketers right now:
- convert organic search from a black box cost-centre into a powerful performance channel
- identify and capture your business’ unique long tail at scale across paid & organic search
- transform your website into a powerful organic marketing weapon
The Speaker:

Andreas Dzumla
LUX co-founder and CEO
Andreas is an ex-Googler and Dentsu Aegis Network agency GM who’s seen search marketing from all sides.
Related Articles

eCommerce marketplaces: the online selling utopia of eCommerce?
In an attempt to scale, more and more online sellers are launching eCommerce marketplaces. But is this the future of online selling, or a flawed

Ah Houston, how long does it take to rank on Google?
The benchmark timeline for Google rankings and what the Apollo 11 can teach you about getting to the top spot quicker Ever since Google started

Fun with third-party cookies marketing statistics
Top 10 Google Ads mistakes that drain your budget – without you even realising Busy, busy? Here’s the TL;DR of third-party marketing statistics 51% of