Marketers who depend on E-commerce for revenue have to do more than ever with limited budgets. The best place to start increasing efficiency is improving customer experience with Shopping Ads. E-commerce companies can reduce Shopping Ad budgets by 48% while generating the same amount of revenue.
Research has indicated this in the past, and several cases from Longtail UX users below demonstrate this in practice. In this recorded webinar, you’ll learn about:
- New Challenges in paid search
- Where to optimise first
- The current eCommerce climate and the effect it’s having on consumers’ spending
- Multi-product pages and why they perform better in search
- The benefits of providing personalised landing page content