Using Innovative Technology to Attract and Retain New Customers

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Would you like to accelerate your customer acquisition? Do you find your eCommerce projects slow, expensive, and limited by cumbersome site architectures? In this webinar, you’ll learn how LUX’s sophisticated Customer Acquisition Platform can help you acquire new customers fast from all your Google Ads, Google Shopping and organic search campaigns.

With hosts Andreas Dzumla (ex-Google Product Specialist and, Co-CEO and founder of LUX) and James Prendergast (Solution Architect at Amazon Web Services) you’ll learn:

  • How to outsource landing page creation to a customer acquisition platform such as LUX for better results.
  • Why data analysis is critical to retaining new consumers.
  • How to expand your market share by further penetrating your product categories or entering new ones with a sophisticated customer acquisition platform.
  • How to launch new Smart Pages (LUX Smart Pages) at scale and significantly enhance the relevance of your overall site.
  • How to better anticipate customer needs, increase stickiness and reduce churn throughout your Google Shopping, Google Ads and organic search campaigns.
  • How to deliver personalised, timely and relevant messaging – including individualised product recommendations – to your customers over multiple channels.

Enhancing large eCommerce websites to grow your customer base is always daunting. These projects are often slow, expensive, and limited by cumbersome site architectures. There hasn’t been enough innovation to solve this challenge. And once you have new customers, how do you predict and enhance their lifetime value?

Longtail UX allows you to supplement your existing site architecture with an add-on platform that can launch tens of thousands of brand new landing pages quickly and at a perfectly predictable cost. And then use sophisticated capabilities to retain and grow the customer base these new pages help generate.