The Longtail Search Opportunity for Marketplaces and Classifieds

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Classifieds sites and Marketplaces face very specific challenges in SEO and SEM, with large volumes of changing inventory – and users searching for their products and services on Google, Bing etc. with literally millions of different search query variations.

At the same time, these characteristics provide some very specific opportunities, which the likes of Amazon and eBay have successfully used to fuel their hyper-growth from Search since their early days.

We’ll explain those opportunities and show how marketplaces like Segundamano.mx (Schibsted Group), Car Next Door, Graysonline and others, as well as many e-commerce businesses, are using Longtail UX to increase their traction and ROI from Search, just like Amazon and eBay did and do. 

Panellists include:

  • Karim Mouahbi, ex-Rocket Internet (Food Panda, The Iconic) and Head of Marketing at Australian pet sitter marketplace MadPaws.com.au
  • Mike Rosenbaum, ex-CEO & founder of DealsDirect.com.au and CEO & founder of Spacer.com ‘the AirBnB of storage space’
  • Andreas Dzumla, ex-Googler and founder of Longtail UX

Longtail UX’s patented technology acts as a middleware between Search Engines and Website, enabling Marketplaces and E-commerce websites to provide a better customer experience for the long tail of search – independently of CMS limitations and without affecting the existing website structure – achieving 50% and more revenue uplift from SEO and 30-60% ROAS uplift on SEM.