[NORA Network] How to connect your products to your customers in one click

Users come to websites with thousands of different questions. 50-70% of all Search Engine traffic consists of ‘long tail’ searches – 3 or more word combinations with high purchase intent. The relevant content to answer the users’ questions is often siloed and users have to click through different website sections to find what they’re looking for.
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The Long Tail Search Opportunity for Marketplaces & Classifieds

Classifieds sites and Marketplaces face very specific challenges in SEO and SEM, with large volumes of changing inventory – and users searching for their products and services on Google, Bing etc. with literally millions of different search query variations. At the same time, these characteristics provide some very specific opportunities, which the likes of Amazon and eBay have successfully used to fuel their hyper-growth from Search since their early days.

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