Webinars

Stop throwing money at Google! Online ‘go-to-market’ hasn’t changed in 10 years; organic marketing must become a performance channel; and $1 billion in revenue is lost every day on inefficient advertising ...because website platforms prevent customer acquisition LUX’s Customer Acquisition Platform is the ultimate bolt-on upgrade that lets you launch 100,000 hyper-relevant landing pages in 90 days to accelerate your customer acquisition, with zero site disruption. The Speakers: Joel Bloomer Chief Financial Officer & VP of strategy Joel leads our growth and insights teams and co-leads product vision. Rob WallLUX Commercial Director Rob’s responsible for cultivating and leading client relationships worldwide.

Stop throwing money at Google! Online ‘go-to-market’ hasn’t changed in 10 years; organic marketing must become a performance channel; and $1 billion in revenue is lost every day on inefficient advertising ...because website platforms prevent customer acquisition LUX’s Customer Acquisition Platform is the ultimate bolt-on upgrade that lets you launch 100,000 hyper-relevant landing pages in 90 days to accelerate your customer acquisition, with zero site disruption. The Speakers: Andreas Dzumla LUX co-founder and CEO Andreas is an ex-Googler and Dentsu Aegis Network agency GM who’s seen search marketing from all sides. Rob WallLUX Commercial Director Rob’s responsible for cultivating and leading client relationships worldwide.

While eCommerce sales are growing 5x faster than projected in 2020, so are customer expectations for search experience. In this webinar, you\'ll learn: three proven personalisation \"must-haves\" in eCommerce that 78% of companies are still getting wrong. The opportunities for eCommerce in 2020. About the eCommerce customer, how they spend and why it\'s important to know their behaviours. The importance of first-touch personalisation in enticing consumers to buy. The concept of LUX Smart Pages  

Would you like to accelerate your customer acquisition? Do you find your eCommerce projects slow, expensive, and limited by cumbersome site architectures? In this webinar, you\'ll learn how LUX\'s sophisticated Customer Acquisition Platform can help you acquire new customers fast from all your Google Ads, Google Shopping and organic search campaigns. With hosts Andreas Dzumla (ex-Google Product Specialist and, Co-CEO and founder of LUX) and James Prendergast (Solution Architect at Amazon Web Services) you\'ll learn: How to outsource landing page creation to a customer acquisition platform such as LUX for better results. Why data analysis is critical to retaining new consumers. How to expand your market share by further penetrating your product categories or entering new ones with a sophisticated customer acquisition platform. How to launch new Smart Pages (LUX Smart Pages) at scale and significantly enhance the relevance of your overall site. How to better anticipate customer needs, increase stickiness and reduce churn throughout your Google Shopping, Google Ads and organic search campaigns. How to deliver personalised, timely and relevant messaging – including individualised product recommendations - to your customers over multiple channels. Enhancing large eCommerce websites to grow your customer base is always daunting. These projects are often slow, expensive, and limited by cumbersome site architectures. There hasn\'t been enough innovation to solve this challenge. And once you have new customers, how do you predict and enhance their lifetime value? Longtail UX allows you to supplement your existing site architecture with an add-on platform that can launch tens of thousands of brand new landing pages quickly and at a perfectly predictable cost. And then use sophisticated capabilities to retain and grow the customer base these new pages help generate.

Are you tired of constantly defending your SEO budget to the C-suite? What does your company’s C-suite want to hear in uncertain times like these? They want new insights. They want quick wins. They need to know how your team can quickly generate new customers without disrupting the tech team’s already bursting backlog. One of the biggest challenges for SEO professionals is measuring your return on investment. If you can’t demonstrate your ROI, your budget and your role are at risk. But, it doesn’t have to be that way. In this recorded webinar, Andreas Dzumla, Founder at Longtail UX and former Googler, will share: how you can communicate the value of SEO and demonstrate its ROI. How to Calculate SEO ROI on new customer acquisition at the keyword level. Implement those insights into thousands of new webpages without creating a single Jira ticket. Attribute your company’s revenue growth to your SEO efforts. New approaches for solving the age-old challenge of SEO ROI attribution.

Last November, Rand Fishkin shocked the search marketing world at SMX East by proving that Google has turned from being everyone’s friend (and largest traffic source) to become everyone’s competitor. Not only are more than 50% of Google searches now ending without an organic click — Google is using YOUR content to keep users away from your website, resulting in growing losses for you in both revenue and leads. With Google’s BERT algorithm threatening to cause even more Zero-Click losses for websites and Google progressively using more paid real estate for Shopping, Travel and Job ads, this topic is both urgent and of critical importance to websites experiencing traffic losses. Google experts show you the proactive steps you can take today to recover traffic lost to Zero-Click searches. Register today for “Google is Hogging Half Your Traffic: How to Get It Back,” presented by Longtail UX.

Classifieds sites and Marketplaces face very specific challenges in SEO and SEM, with large volumes of changing inventory – and users searching for their products and services on Google, Bing etc. with literally millions of different search query variations. At the same time, these characteristics provide some very specific opportunities, which the likes of Amazon and eBay have successfully used to fuel their hyper-growth from Search since their early days. We’ll explain those opportunities and show how marketplaces like Segundamano.mx (Schibsted Group), Car Next Door, Graysonline and others, as well as many e-commerce businesses, are using Longtail UX to increase their traction and ROI from Search, just like Amazon and eBay did and do.  Panellists include: Karim Mouahbi, ex-Rocket Internet (Food Panda, The Iconic) and Head of Marketing at Australian pet sitter marketplace MadPaws.com.au Mike Rosenbaum, ex-CEO & founder of DealsDirect.com.au and CEO & founder of Spacer.com \'the AirBnB of storage space\' Andreas Dzumla, ex-Googler and founder of Longtail UX Longtail UX’s patented technology acts as a middleware between Search Engines and Website, enabling Marketplaces and E-commerce websites to provide a better customer experience for the long tail of search – independently of CMS limitations and without affecting the existing website structure – achieving 50% and more revenue uplift from SEO and 30-60% ROAS uplift on SEM.  

Longtail UX Webinar in partnership with NORA Network (3/April/2019)  Hear from Andreas Dzumla, CEO and Co-founder at Longtail UX, Michael Rosenbaum, CEO and Founder of Spacer.com and Paul Greenberg, Founder at NORA Network about:  how to overcome the three big unsolved problems in search; landing page relevance, SEO ROI, and the disconnect between search engine advancements and website.  what is longtail search and why 50-70% of all searches are 4+ word combinations. how to effectively measure the performance of your SEO campaigns to help make educated decisions.  how to save time and increase ROAS with 360-degree inventory-driven campaign automation. 

Marketers who depend on E-commerce for revenue have to do more than ever with limited budgets. The best place to start increasing efficiency is improving customer experience with Shopping Ads. E-commerce companies can reduce Shopping Ad budgets by 48% while generating the same amount of revenue. Research has indicated this in the past, and several cases from Longtail UX users below demonstrate this in practice. In this recorded webinar, you\'ll learn about: New Challenges in paid search Where to optimise first The current eCommerce climate and the effect it\'s having on consumers\' spending Multi-product pages and why they perform better in search The benefits of providing personalised landing page content